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Peugeot NZ launches all-new Peugeot 2014 European Car of the Year


The eagerly anticipated all-new Peugeot 308 has arrived in New Zealand and will be on sale at authorised Peugeot dealerships nationwide from Friday 24th October.

Premiered at the Frankfurt Motor Show in 2013, the all-new Peugeot 308 has already been awarded numerous accolades including the prestigious 2014 European Car of the Year and “Most Beautiful interior of the Year” at the 29th International Automobile Festival.

Priced from $30,990, the all-new Peugeot 308 will consist of three trim levels in New Zealand: Access, Active and Allure and is available in Hatch (Petrol and Diesel) and Station Wagon (Petrol only) versions.

To win over new customers, the all-new Peugeot 308 is positioned as a strong and different alternative with a design focused on four key themes: efficiency, design, driving experience and quality.

Peugeot designers and engineers have delivered an audacious, intuitive and modern hatchback with a pure and sleek design. Due to the new EMP2 modular platform, the all-new Peugeot 308 has compact dimensions and reduced weight (-140kg). Its driving experience is unprecedented and its CO2 emissions are among the best in its class (with the BlueHDi turbo diesel version at 107 g/km).

A refined interior and innovative instruments and controls (the Peugeot i-cockpit) promise a great driving experience. Its high level of quality and intuitive 9.7” multimedia touch screen are the result of a very ambitious initial design brief, aims to place the car among the very best, embodying Peugeot’s move up-market.

The all-new Peugeot 308 Wagon is dynamic, classy and sporty with a wide stance, (length: 4.58 m and height: 1.47m). Its generous dimensions allow the expectations of customers to be met, customers who attach great importance to the fundamental values in a station wagon: volume, spaciousness, modularity and practicality.

With a volume of 610 dm3 to the VDA 210 standard, the boot on the all-new Peugeot 308 Wagon is clearly among the best in the segment. Its simple forms create a practical and very clear space. Its modularity is achieved with unparalleled simplicity (seats are folded with a single action from inside the boot) and effectiveness (perfectly flat floor).

Available from launch, the Euro 6 PureTech 1.2 e-THP 130hp petrol and 2.0 BlueHDi 150hp diesel engines ensure remarkable levels of performance.

Check out the video above.

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