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Mazda 2 boosts marque's NZ sales


Strong sales of the new Mazda 2 have helped Mazda New Zealand to achieve its best October on record

The result continues the trend that saw Mazda have record months in June, July and August.

 With sales of 664 units, Mazda New Zealand was up 15.5 per cent on October last year and is the company’s best October on record.

The resulting market share of 6.6 per cent is also a record for October. Year to date the company’s market share is 6.39 per cent. 

From an industry perspective, the new vehicle passenger market demonstrated continuing strength with 7904 new cars registered in October.

That’s an 11.7 per cent increase on September, a 1.5 per cent increase on October 2006, and represented the largest number of new cars sold in any month since June 1989.

Mazda NZ boss, Andrew Clearwater, says October was a very pleasing result for the company and reinforced its earlier prediction that the Mazda 2 would help consolidate the record results achieved in previous months.

“Sales of the Mazda 2 have been even stronger than we originally forecast,” he said. “However, we have managed to secure additional units from Japan enabling our dealers to keep up with the demand. Our other core models, including the Mazda 6, Mazda 3 and BT-50 ute, also had strong sales in October.

“There is also a real sense of excitement and anticipation around the launch in early 2008 of the new Mazda 6.”

Mazda’s continuing success in New Zealand is mirrored by Mazda Motor Corporation’s first half financial results for fiscal year 2007 (April – September).

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