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Toyota Corolla takes back top sales spot


Registration data just released by NZTA show the new car market was on the up in August

New passenger car sales of 4720 units were 6% ahead of July and 7% ahead of August 2010. Commercial sales are the real star of the show however, with 1717 units equating to 11% ahead of July and 60% ahead of the same month last year.

For 2010 so far, sales of new passenger cars are 14% ahead of 2009, while commercial vehicle sales are up 16% over the same period in 2009.

MTA says the looming rise in GST seems to be playing a role in rising sales.

MTA spokesperson Ian Stronach, Marketing and Communications General Manager said: “With the impending lift in GST, there had been an expectation in the market that August sales would show a bounce-back over July, and that’s pretty much what has happened. On that basis, we expect sales to remain firm through September as buyers seek to secure deals at the most advantageous rate.”

Toyota remained in first place in the passenger car market with sales of 686 units and a 14.5% market share. Ford held on to second spot with sales of 516 units and a 10.9% share. Following in third spot was Mazda with sales of 480 units and a 10.1% share, followed by Holden with sales of 454 units and 9.6% share, with fifth spot again going to Hyundai with sales of 395 units and an 8.3% share of the market.

Toyota Corolla took back the top spot in terms of individual model sales with 224 units. Suzuki Swift was in second place on 208 units. Mazda’s Mazda6 this time took out third spot with 177units, heading off Ford Falcon on 163 units in fourth with Mazda3 taking fifth spot with 159 units.

While down slightly (5%) compared to what was a strong July, the used import car market has maintained the growth that has been evident throughout the year. August registrations of 7530 units were the third highest for the year and up 28% over August 2009. For the year to date, used import passenger vehicle registrations are up 38% compared to the same time last year.

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