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Kia Soul receives top safety pick


The Soul has just been selected as one of the few Top Safety Picks by the Insurance Institute for Highway Safety, a group that is notoriously hard to please

Just weeks after earning a 5-star crash safety rating from Euro-NCAP, the Kia Soul has received a significant endorsement from an American organisation renowned for its tough stance on safety.

The Insurance Institute for Highway Safety (IIHS) has selected the Kia Soul as one of its ‘Top Safety Picks’ for 2009. This is a major accomplishment for the Soul – just 10 small vehicles have earned the organisation’s “Good” ratings honour – the highest achievable.

Ratings from the Institute are based on results from frontal, side and rear impact crash tests, with each vehicle’s overall evaluation based on various measurements specific to the crash angle and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible, which is standard on all Soul models.

The IIHS has been critical of vehicle safety efforts made by manufacturers in the past and relatively few cars get to earn ‘A Top Safety Pick’.

“Safety has become a major consideration in the purchase of a new vehicle, and rightly so,” says Todd McDonald, General Manager of Kia Motors New Zealand.

“Kia has shown that it takes safety seriously by becoming one of the first manufacturers in the world to introduce electronic stability control – know as ESP or Electronic Stability Programme – in everyday cars, rather than treating it as a premium-cost feature. We also lead with other safety factors, including the fitment of six airbags, active front seat headrests, driver warning aids and designing the front of our cars to reduce injuries to pedestrians."

The Kia Soul features a list of safety credentials including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Programme (ESP), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS), reverse warnings sensors and on some models there is also a reverse warning camera. Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system are also part of the package.

Read our review of the Kia Soul here.

See new and used Kia Soul for sale here.

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