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Kia confirms new Optima will come to NZ


Kia will launch the Magentis replacement large family sedan, known as the Optima, in New Zealand later this year

The name change is in line with the international profile of this car and suits the New Zealand market, since Optima is a name that has been used before and is recognised here, Todd McDonald, General Manager of Kia Motors New Zealand says.

“The all new dynamic design makes Optima one of the best looking cars in its class. Our dealers are already receiving considerable numbers of enquiries from potential customers, along with increased attention from our key customers as we anticipate the arrival of the Optima in the fourth quarter of 2010.”

Unveiled at the recent New York Auto Show, the next generation Optima is a four-door sedan that continues Kia’s design-led transformation of its product line-up.

Designed at Kia’s studios in Frankfurt and Irvine, California, the all-new Optima is longer, wider and lower than the vehicle it replaces and is based on an all-new mid-size platform.

“The all-new Optima is a new strand in Kia’s growing design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” says Peter Schreyer, chief design officer, Kia Motors Corporation.

“Its smooth-flowing lines speak of grace and style and offer a strong hint of European luxury.”
The sleek exterior is matched by a luxurious passenger cabin, which is claimed to be among the roomiest in its class. The secret to the interior roominess of the Optima is the all-new platform, allowing the overall length of 4845 mm to grow 45mm over the previous model and the wheelbase by 75mm to 2795mm.

The new Optima will be available with a range of high tech, fuel-efficient petrol engines in various markets including a 207kW (278hp) 2.0-litre GDI turbo engine that delivers V6 power in a four- cylinder package. A newly developed 2.4-litre hybrid and all-new 1.7-litre VGT turbo diesel will be available in some markets.

All transmissions on the new Optima, both manual and automatic, have six speeds with the automatic gearbox featuring Sportmatic™ clutchless shifting.

Safety features designed into the new Optima are geared towards achieving a 5-star rating in key European, US and Australian crash tests.

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