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Honda tops satisfaction survey


Honda ranks highest in satisfying new-vehicle owners in New Zealand, according to the J.D. Power and Associates 2009 New Zealand Vehicle Ownership Satisfaction Study released today

Now in its fourth year, the study, which is conducted in association with the New Zealand Automobile Association, is based on interviews with 4061 new-vehicle owners and 11,653 owners of used vehicles. Overall satisfaction is based on owner experiences in four factors: vehicle quality and reliability; vehicle appeal (which measures satisfaction with the vehicle's design, style, performance and comfort); service; and ownership costs.

Honda ranks highest in ownership satisfaction in the new-vehicle segment with an index score of 799 on a 1000-point scale. Volkswagen, Mazda and Suzuki, respectively, follow Honda in the rankings.

As a result of its success in the study, Honda was awarded the 2009 AA Motoring Excellence Award for Customer Satisfaction.

Mercedes-Benz ranks highest in ownership satisfaction among buyers of used vehicles, followed by BMW, Toyota, Audi and Honda, respectively.

Overall satisfaction among used-vehicle owners in New Zealand has increased significantly to 730 index points in 2009-up from 712 in 2007.

The 2009 New Zealand Vehicle Ownership Satisfaction Study serves as a benchmark in measuring customer attitudes and expectations in the market. A total of 15,714 vehicle owners from among New Zealand Automobile Association members were surveyed online to evaluate their ownership experiences.

Auto Trader New Zealand