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Mini segment small in name only


Rekindled interest in small cars has been underlined in figures presented by Nissan at the launch of a sporty version of its Micra (pictured).

In 2003, just 7114 new vehicles entered the mini segment, for 7.7 per cent of the overall market. Last year, the total reached 11,902, for 12 per cent market share and there’s no sign of a letup, Nissan describing growth as “huge”.
In fact, says Nissan, it’s not now far behind the medium sector – traditionally one of the strongest with such brands as Mondeo, Primera, Vectra and Mazda 6.
Nissan notes the mini segment has a huge private-buyer bias, while the medium is fleet-dominated.

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