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Audi achieves highest ever NZ market share


Audi is reporting it has finished the first six months of 2009 with its highest ever share of NZ's luxury car market - 26%

Audi New Zealand General Manager, Dane Fisher, says he is confident the brand‘s strong market position will continue.

“Audi has performed solidly in the challenging economic climate, both domestically and abroad. Our significant market share in New Zealand is indicative of the strength of Audi’s vehicle line-up and its loyal customer support,” says Fisher.

“With an established model mix and the arrival of exciting new models such as the Audi Q5, Q7 V12, and the R8 V10, we’re confident of achieving positive results throughout the remainder of 2009.”

The strong performance of Audi in New Zealand was mirrored in the international market, with AUDI AG increasing its global sales by 1.3 percent last month, compared to June 2008. Despite the tough economic times, the brand’s sales over the first six months of 2009 were only 9.7 percent down when compared with the same period last year.

Audi says its sales in China and Germany reached record levels in June, while the United States and Western Europe performed strongly. Over the first six months of this year, Audi was the strongest premium brand in Western Europe.

In the Asia-Pacific region, Audi also achieved strong growth, selling around 17,500 vehicles in June, an increase of 26.1 percent. Over the first half as a whole, sales figures for the region were 9 percent up on the previous year with around 86,000 vehicles delivered.

Auto Trader New Zealand