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Hot rod Holden rocks Detroit


Holden’s factory-built hot rod, the Efijy, wowed American hot rodders and car fans when its designer, Richard Ferlazzo, drove it in the 13th Annual Woodward Dream Cruise in Detroit, USA.

The Efijy is a 5.2m pillarless custom coupe designed to evoke the spirit of Holden’s iconic FJ sedan of the early 1950s. It debuted at the Sydney Motor Show two years ago.

It’s powered by a supercharged version of the 6.0-litre LS2 Chevrolet V8 which is used in Holden’s Commodore.

The “blown” motor develops an impressive 480kW.

Ferlazzo, Holden’s chief designer, said driving the Efify in the Woodward Dream Cruise fulfilled a dream.

“As a hot rod and custom car fanatic, participating in the iconic Woodward Dream Cruise is a great honour,” he said.

“Theres no venue in the world more suitable than Woodward to showcase Efijy (and displaying it) here alongside thousands of outrageous and unique cars, with such a receptive audience, is a great thrill.

“People get a real buzz out of seeing a car like this produced by a mainstream manufacturer such as Holden.”

Earlier this year, Efijy was awarded the 2007 North American Concept Car of the Year.

The Woodward Dream Cruise is the world’s largest one-day celebration of car culture.

More than 40,000 hot rods, muscle cars, custom, collector and special interest vehicles are displayed, with crowds of 1.7 million flocking to the birthplace of America’s automotive industry.

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