The Citroën DS3 is the first model in Citroën’s new DS line, along with the DS4 and DS5 set to launch in 2011 and 2012 respectively.
“The DS3 is a bold, definitive statement of intent for Citroën and a confident step in the opposite direction to its main competitors; it brings a real alternative to a market sector dominated by retro designs. DS3 is about modernity, creativity, individual style and a driving experience packed with personality,” says Lawrie Malatios, General Manager for Citroen in New Zealand. “DS3 dares to be different – whilst delivering the comfort, quality, technology and ecologically considerate performance for which Citroën is widely recognised.”
The five-seat DS3 is offered with two engines optimised for the New Zealand market, the 88kW engine mated to an automatic gearbox, and a turbocharged 115kW engine matched to a six speed manual gearbox.
A new Gear Efficiency Indicator – standard on the 115kW version – signals the optimum moment to change gear and encourages more economical driving.
DS3 is available in two trim levels: DStyle and DSport, the former dedicated to comfort and style, while the later gives a nod to the Citroen Rally Team.
Owners will be able to personalise their DS3, choosing exterior and interior colour combinations, materials, finishes, trims and equipment – even the key fob is tailored to the driver’s chosen body or roof colour for their DS3.
Design elements unique to the DS3 include the ‘Shark Fin’ B-pillar, the ‘floating’ roof and the signature LED strips down either side of the front bumper.
Technology includes an auxiliary socket as standard with, USB and Bluetooth® connectivity as an option, an optional new eight-speaker Hi-Fi system.
The car has been awarded a five-star Euro NCAP rating for occupant protection, with high levels of standard safety equipment such as ESP, ABS with EBD and EBA, six airbags, a reinforced body structure and child safety restraint attachments.
The Citroen DS3 DStyle is priced from $37,990 excluding statutory charges and delivery charges, while the DS3 DSport is price at $41,990 excluding statutory charges and delivery charges.
Read more about the DS3 here.