The innaugral Women's World Car of the Year awards have been announced, with the Jaguar XF named as supreme winner
For the past year, eight female motoring writers from around the world have been testing a short list of 21 cars, crowning the Jaguar XF the clear winner.
The winners from four categories were:
Women's World Family Car of the Year: Volvo XC60
Runner Up: Honda Accord
Women's World Sports Car of the Year: Audi TTS
Runner up: Mazda MX-5
Women's World Economy Car of the Year: VW Golf diesel
Runner Up: Ford Fiesta
Women's World Luxury Car of the Year: Jaguar XF
Runner up: Audi A6
The judges were women motoring and published writers from around the world, including chief judge, Sandy Myhre from New Zealand.
The awards were conceived in November last year, largely due to the fact that the US-besed World Car of the Year judging panel was made up entirely of men. That goes in the face of research that shows statistically women will make the final decision in car purchases in as much as 85% of all sales.
Cars were judged on criteria included storage spaces, dashboard friendliness, child friendliness, aesthetic appeal and driveability. The car's 'sex appeal' was also considered.
To qualify for the awards, the cars had to be sold in at least 10 countries and available tot he marketplace between September 2008 and September 2009. Judges considered the overall model range in their voting, rather than one specific model.
Judging was by secret ballot and votes were audited by international accountancy practice, Grant Thornton, from their Auckland office.
Senior partner, Paul McCormick, says when he received the voting forms his preconceptions about the possible result were proven inaccurate.
"I assumed a woman would inevitably place higher importance on characteristics such as value for money and child friendliness."
"As the voting forms were received it soon became evident that factors such as sex appeal and carbon footprint were assessed more critically and were awarded relatively low scores compared to some other categories. It is also interesting to note that driveability and comfort rated the highest scores overall."
See the Jaguar XF for sale here.