Video: Shell has unveiled a TV commercial starring a see-through Nissan 370Z
Shell showcases the qualities of its Helix oil by working with advertising agency JWT, who with the help of Asylum Models and Effects, created the Nissan modeled out of perspex.
The life-size, working model of a 370Z shows the oil as it is poured in and circulates the engine. Shell wanted to show how oil travels through modern cars rather than sink to the bottom of the engine - and what better way to do this than with the clear model?
Check out the ad below, plus the technique they used to make the car, including disassembling an entire car and fine-tuning each component out of Perspex thermoplastic by hand.