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Toyota hits the ground running in 2010


Figures show customers are remaining loyal to the Toyota brand

Toyota New Zealand has reported a strong performance for the first quarter with year to date sales exceeding those of nearest competitors Holden and Ford combined

In the first quarter of the year Toyota secured almost 4000 sales and were up 20% on the similar period for last year, while preliminary sales numbers indicate the total market is only up 8%. In March Toyota sales topped 1,400 for a preliminary market share of over 20%.

The two top selling models for the month were the Toyota Hilux and Toyota Corolla, ahead of rivals Suzuki Swift, Holden Commodore and Mazda3.

Toyota’s General Manager of Sales and Operations, Steve Prangnell, says the positive customer response in the first quarter during well publicised recalls, pre-dominantly in the US, reflects continuing strong customer sentiment for Toyota in New Zealand.

“Our customers have remained loyal to Toyota, with our dealer network reporting strong local support and increased sales. We are grateful to both new and existing customers for choosing to purchase at a Toyota dealer. We don’t take our customers for granted and will continue to put our customer first in 2010.

“Corolla again is in the running to be New Zealand’s favourite car while the iconic Hilux, which has dominated the light truck segment for the past 28 years, has sold well in the run up to Fieldays in May."

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