Toyota has taken out all of the top spots for both December 2009 and for the full year, selling the most commercial vehicles, passenger vehicles and the top selling model
Overall Toyota finished with 21.7% of the total market. Ford and Holden finished number two and number three respectively.
The top selling model for the year was the Toyota Corolla followed by the Holden Commodore with Suzuki Swift taking out number three spot.
The new vehicle industry ended the year with total sales of 70,048, 28% below 2008 numbers. New commercial vehicles were hardest hit with 15,644 registrations, compared with 23,933 the previous year (down by 34.6%). The passenger car total of 54,404 was reduced by 25.9% on 2008.
“December is traditionally a quiet month for new vehicle sales and last year was no exception” says Perry Kerr, Chief Executive Officer of the Motor Industry Association. “We saw 3973 new passenger car registrations and 1012 commercials – both figures down on the comparable numbers for 2008."
Kerr says the financial crisis has had a dramatic impact on new vehicle sales, however members of the Association had anticipated this and the final numbers were in line with industry forecasts.
"The New Zealand car market has not had the benefit of support schemes such as 'cash for clunkers' or 'accelerated business depreciation' that have been implemented in other markets. Accordingly the industry has faced the full force of the recession. Looking forward we see small growth with numbers starting to improve from the second quarter of this year,” he said.
Kerr says that the new vehicle industry has weathered the storm well; MIA members have reduced stock with the number of unsold new vehicles at an all time low, to a point where customers are having to wait for some of the more popular models.
For December Mazda jumped to number two spot for passenger car registrations with 476 sales – an all time record for the company.
In the luxury car market, Audi took the top spot for this segment. BMW and Mercedes-Benz increased their market share – both moving up two places on the sales table.
Hyundai has also taken advantage of the tough trading conditions jumping four places to number five, increasing their total market share to 7.2%. Their Korean associate Kia captured 3.05% of the total market. Others in the top 15 to show improvement in overall market share include Subaru, Mazda, Nissan and Volkswagen.