BMW says that though the global financial downturn meant it couldn’t match 2007 sales levels, it can live with the “moderate decrease of 4.3 percent” it recorded in 2008
Last year, BMW sold 1,435,876 BMW, Mini and Rolls-Royce cars worldwide. That’s down from 1,500,678 in 2007, but was still its second-best year ever, and Mini and Rolls Royce set new sales records in 2008.
BMW sold 232,425 Minis, a 4.3 cent improvement, though December sales dropped 27.8 percent to 15,010.
At 1212 cars, Rolls-Royce sales climbed by 20 percent, the sixth year in a row that the luxury brand has recorded an increase.
BMW sales and marketing boss, Ian Robertson, says the Munich marque “performed comparatively well” in 2008.
“One clear reason for this is our Efficient Dynamics technology for reducing fuel consumption and CO2 emissions which is standard in all BMW and Mini models."
Last year, the BMW Group delivered around 830,000 vehicles with Efficient Dynamics to European customers.