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Record demand makes Suzuki S-Cross a hot contender

 

Buoyant New Zealand sales of the Suzuki SX4 S-Cross 5-door hatchback have made the new model a hot contender in the competitive small SUV class.

Demand reached record levels in June, with sales equaling January, the previous best month when the S-Cross first arrived on the market.

“The S-Cross has jumped to number three position in the fast-growing small SUV segment,” said Gary Collins, general manager of automobile marketing for Suzuki New Zealand.

“Demand for the Ltd version in particular has been very strong, with a long list of customer pre-orders for the model,” he said. “The S-Cross ticks all the boxes for our customers, offering a roomy interior, excellent fuel efficiency and a high specification level.”

Four versions of the S-Cross are available in New Zealand, with prices starting from $27,990 plus on-road costs for the GLX version. Two of the models offer the added versatility of four wheel drive.

Rising local sales of the S-Cross have coincided with a significant production milestone at the Maygar Suzuki plant in Hungary where the car is built. The Hungarian factory in Esztergom has just produced its 2.5 millionth Suzuki, a white latest generation Swift.

New Zealand imports the S-Cross and 3 door Swift Sport from Hungary in addition to the out-going 5-door Splash.

Suzuki Motor Corporation established the Magyar plant in 1991 together with other business partners, and Swifts began rolling off the production line the following year. Magyar is Suzuki’s sole European production base and has been steadily growing in the past two decades.

Soon the Hungarian factory was supplying vehicles not only to Suzuki’s expanding network of European distributors but to many other world markets.

The Maygar milestone came soon after Suzuki Motor Corporation achieved cumulated world automobile sales of 50 million units, with more than half the production sold outside Japan. Suzuki now has 12 motor vehicle bases in 11 nations, and its cars are sold in 179 countries.

The 50 million mark was exceeded less than three years after Suzuki had produced 40 million cars. Meanwhile Suzuki automobile sales in India have raced ahead with the brand recording more than twice the volume of the second best competitor in the first half of this year. Suzuki sold 569,239 cars in India in the six months, and in June its sales were up 31 percent on the same month in 2013.

Maruti Suzuki cars filled four of the top five model places in India in year to date sales, with the Alto the overall leader.

Find a new Suzuki SX4.


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