Video: The world's first luxury 4x4, capable on-road and off, celebrates it 40th birthday this month
The Range Rover, a milestone in the development of the SUV, will celebrate its 40th birthday on 17 June, 2010.
There have been three generations of Range Rover. The original, known as the Classic, went on sale in 1970 and continued production for just over 25 years.
The second-generation vehicle went on sale in 1994 and was replaced in 2001 by the current model.
"The Range Rover is really four vehicles in one," says managing director Phil Popham. "It's a seven-days-a-week luxury motor car, a leisure vehicle that will range far and wide on the highways and off-road trails of the world, a high performance car for long distance travel, and a working cross-country vehicle."
A second model line, the Range Rover Sport, was launched in 2005, aimed at more sports-oriented driver-focused customers. In 2007 it was Land Rover's biggest selling vehicle worldwide.
Later this year, another version of the Range Rover will be added, taking the portfolio to three model lines. The new LRX will be smaller, lighter and more fuel efficient.