Ford announces technology to curb wayward teenage drivers
Ford Motor Company is introducing an innovative technology to help curb teenage driving behaviour.
Called MyKey, a microchip in the car's key allows parents to limit speed and audio volume to encourage teens to drive safer, and also provides earlier low-fuel warnings and prompts seat-belt usage.
Ford's MyKey feature will debut next year as standard equipment on the 2010 Focus coupe and will quickly become standard on many other Fords.
"Ford not only offers industry-leading crash protection and crash avoidance systems, we also are committed to developing new technologies such as MyKey that encourage safer driving behavior," said Susan Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. "MyKey can help promote safer driving, particularly among teens, by encouraging seat belt use, limiting speed and reducing distractions."