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New leaders in the market for June


Competition is hotting up in the new vehicle market, with a 16% increase in sales this month, plus new models taking the top spot

Registration data just released by NZ Transport Agency shows the overall new vehicle market of 7652 units was up 1089 units (16%) compared to May 2011, but behind by 352 units (5%) compared to June 2010. For the year to date, overall sales are still ahead of 2010 by 2554 units (6%).

“This was another positive month for the industry, with signs of strength across all sectors. Buyers have obviously not held off purchasing, despite their preferred choice not always being available and the ongoing incentive of Fieldays Specials has also helped drive sales. With production for several leading Japanese manufacturers set to return to pre-tsunami levels quicker than originally thought, the market is likely to retain its somewhat dynamic edge for the coming months,” MTA spokesperson Ian Stronach, Marketing and Communications General Manager said.

There was a new leader in the new car market, with Hyundai making the most of a combination of good product availability and a relatively fresh model line-up to take the top spot. Sales of 609 units provided them with an 11% share of the market. Toyota bounced back finishing in second spot with sales of 574 units (11% share). In third place, just behind, was Holden with 564 units (10% share), followed by Ford with sales of 543 units (10% share), with Suzuki completing the top five with sales of 402 units (7% share).

There was a new leader in terms of the individual passenger car race. Holden Commodore lead the way with sales of 201 units, just a head of Suzuki Swift with sales of 196 units. Hyundai i30 took third spot with sales of 170 units, followed by Hyundai Getz with 152 sales and Holden Captiva on 148 sales.

Toyota maintained its dominance in the light commercial segment with HiLux sales of 500 units making it New Zealand’s top selling model overall. Nissan Navara also performed well with sales of 319 units for second place and Ford Ranger completed the top three with sales of 217 units.

Stronach added “With a new leader in the passenger car race, and an obvious determination for previous leaders to regain their relative positions, the market will remain as competitive as it always has. No-one ever wants to give ground, especially when you have reached top spot, so expect some innovative and aggressive marketing programmes in the coming months as competitors seek to redefine traditional expectations.”

The used import car market fell away somewhat during June. Sales of 6570 units were 443 units (6%) behind compared to May 2011, and 832 units (11%) behind compared to June 2010. For the year to date, used import car sales are still behind 2010 by 2908 units (7%).

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