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New car market highest in two years


The Motor Trade Association (MTA) today announced that during June the new car market continued its pattern of improvement

With registration data just released by NZ Transport Agency, figures show that June sales were up 25% over May 2010 and 34% compared to June 2009.

For the year to date sales are 17% ahead compared to the same time in 2009.

“We had expected the improvements that we’ve seen in the early part of the year to be maintained, but the surge in sales in June has probably surprised most people,” MTA spokesperson Ian Stronach, Marketing and Communications General Manager said.

“In recent years June has regularly provided good sales results, particularly in the commercial sector, and this year is no exception. Fieldays inevitably provides a boost for sales, more so nowadays, with many distributors starting their promotional programmes early, and extending coverage to a wide range of vehicles. While it has a farm orientation, the stimulus it provides obviously affects all sectors of the market.”

June’s new car sales of 5786 units were the best monthly figures recorded so far in 2010 and are the highest for 21 months.

Toyota dominated the new car market with sales of 1337 units for a commanding 23.1% share. Hyundai performed strongly on the back of several recent new model releases securing second spot with sales of 579 units and a 10% share. Following in third spot was Holden with sales of 542 units and a 9.3% share, then Ford with sales of 537 units and 9.2% share with Mazda rounding out the top five with sales of 383 units and a 6.6% share of the market.

Toyota remains the clear new car market leader for the year to date, ahead of Holden and Ford.

Toyota models featured strongly in terms of individual model sales, with RAV4 (421 units), Corolla (219) and LandCruiser Prado (219) heading the way. Suzuki Swift (212) and Holden Commodore (211) filled the remaining top spots.

The buoyant market was also evident in used import sales of 7402, which were almost identical to those recorded in May, but were 37% ahead compared to the same time in 2009. For the year to date sales are a healthy 41% ahead compared to the same time in 2009.

Hilux lead the light commercial market with 539 units followed by Ford Ranger (250), Toyota Hiace (195), Nissan Navara (184) and Holden Colorado rounding out the top five with (175).

Auto Trader New Zealand