Mazda has taken the wraps off its new concept car, a four-door coupe called Shinari
Mazda surprised the media by unveiling the Shinari concept at a private press event held in Milan.
With a new front end design, the Mazda Shinari reveals the design language for all future Mazda vehicles.
Mazda has coined the term "Kodo" for the new styling paradigm. In Japanese it means soul of motion. It was created in a joint effort between Mazda's design studios in Japan, U.S. and Germany.
"This design will lead to the next generation of Mazda design and will lead to other elements,"aid Ikuo Maeda, general manager of Mazda Motor Corp.'s design division.
The four-door coupe design signals Mazda's intent at targeting the premium segment.
"We want to play in the same group as BMW and Audi," said Derek Jenkins, director of design for Mazda North America. "On fit and finish we want the same level of quality."
The Mazda Shinari will make its public debut at the 2010 Paris Motor Show in September.