Jaguar has topped the 2008 J.D. Power and Associates 2008 Sales Satisfaction Index in the United States
Jaguar, which has top-scored in four of the past five years, scored 907 points in the 2008 study, a 14 point improvement over 2007.
Jaguar boss, Mike O'Driscoll, says he’s delighted at the brand’s simultaneous number one ranking in J.D. Power customer satisfaction and sales satisfaction studies. It has topped the customer satisfaction index for the past two years.
The J.D. Power study comprehensively analyses the new-vehicle buying experience and is based on responses from 35,805 Americans who registered vehicles in May 2008.
Overall customer satisfaction is measured on five factors: dealership, salesperson, paperwork/finance process, delivery process and vehicle price.