Hyundai has delivered over 1,000 vehicles for transportation at the 2014 FIFA World Cup in Brazil and unveiled the 32 buses that will transport the teams.
Hyundai Motor Company has delivered over 1,000 vehicles for ground transportation at the 2014 FIFA World Cup in Brazil and unveiled the branding decorations of the 32 buses that will transport the teams of the qualified nations.
The official handover ceremony for the cars was held at Arena de Sao Paulo, in Sao Paulo, Brazil, to deliver the branded team buses and the 1,021 sedans and vans including the Equus, Genesis, Azera, Santa Fe, Sonata, ix35, Veloster, iMax, H100 and Brazil-exclusive HB20.
The vehicles will ensure the smooth operation of the global event, transporting FIFA officials, national teams, organising committee members, referees and media representatives throughout the tournament.
The 32 team buses have been decorated with national team colours, flags and the winning slogans of the ‘Be There With Hyundai’ competition, a unique global initiative run by Hyundai that encouraged participation from fans all around the world.
Meanwhile, each bus will be escorted by a specially-decorated Grand Santa Fe, Hyundai’s leading SUV model, as part of the company’s exclusive sponsorship privileges.
Hyundai Motor Brazil president William Lee commented: “We are proud to partner with FIFA for this exciting football event, while we believe that our football engagement has been playing a vital role in connecting global customers to our brand.
“In particular, we will do our best to make the 2014 FIFA World Cup Brazil one of the most spectacular FIFA World Cup games in history, as we are deeply committed to Brazil, home to one of our most modern manufacturing plants that produces our Brazil-exclusive and award-winning HB20.”
FIFA secretary general Jérôme Valcke added: “A flawless transport operation is critical to the success of the FIFA World Cup. We are delighted to have the support of our Partner Hyundai Motor, whose provision of the fleet of vehicles ensures that all event participants and crucially, the teams, travel in style and comfort.”
In addition to the delivery of cars, Hyundai will operate a complete Service Team at all World Cup Stadiums and FIFA facilities to ensure the best service support and assistance to drivers and fleet of cars during the entire event.
Prior to the delivery, HMB’s Service Team trained over 1,000 drivers to become familiar with each model, as well as learn about maintenance, safe driving techniques and routes. Beyond the service support, drivers can also depend on Hyundai Motor’s nation-wide dealer network for dedicated support.
The 2014 FIFA World Cup will run from now until 12 July 2014.
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