Japan's Automotive Hall of Fame has named Honda’s Insight hybrid vehicle its Car of the Year for 2009-2010
The Insight’s win marks the 10th year Honda has taken out the prestigious award since its inception in 1980.
The Committee of Japan Automotive Hall of Fame said three factors made the Honda Insightm stand out - "the strategy of affordable pricing Honda used in marketing the hybrid Insight, the Insight’s balance of driving performance and environmental performance, and the balance of performance and fuel economy at cruising and higher speeds offered by Honda's Integrated Motor Assist (IMA) system".
When it was launched in Japan in April 2009, the Insight became the first hybrid vehicle in any country to achieve the status of the best-selling automobile among new vehicle registrations in a calendar month.
The Insight features Honda's newly developed hybrid system including a 1.3-litre i-VTEC engine and Integrated Motor Assist (IMA), and the Ecological Drive Assist System (Eco Assist) as standard equipment on all models.
Previous Honda recipients of the Award are the Honda Civic a record four times, followed by the Honda Accord’s three wins and the Fit’s (marketed as the Jazz in New Zealand) two wins – the most recent of which was the 2007-08 award.