Kia has appointed the Giltrap Group as its dealer on Auckland’s North Shore, a move described as “a coup” by Kia NZ general manager, Todd McDonald
The Giltrap Kia dealership will open in Wairau Road, Takapuna, in March.
“It’s the best new car showroom location on the North Shore and one of the best in New Zealand,” says McDonald. “And being part of the Giltrap Group, it also carries a good deal of prestige.
“We’re also very excited by the opportunity to build on the Giltrap strength in fleet business, an area Kia is keen to build.”
The timing comes just ahead of the NZ launch of the Soul crossover (pictured) and the replacement for the Cerato.
Giltrap Group joint managing director, Michael Giltrap, says the Takapuna dealership’s corner will allow Holden to continue to occupy one side of the showroom, with Kia on the other frontage.
“Although we’re better known for our prestige vehicles, we do have a long history in other segments of the motor industry – we established Hyundai in this market – and we’ve seen the Koreans come up to challenge the Japanese in terms of quality and excellence.
“We’re well aware of the progress made by Kia – it’s a very good product – and the opportunity to bring the brand on board made considerable sense to us.”