The first concept car for Ford in three years, the Start Concept has been revealed at the Beijing Auto Show
The Start Concept previews Ford's fuel-efficient three-cylinder EcoBoost engine.
Ford says that with its 1.0-litre, 3-cylinder EcoBoost engine, it will have comparable horsepower and torque to a traditional normally-aspirated in-line 4-cylinder, all while delivering C02; emissions below 100 g/km.
The engine will be mated to a 6-speed manual transmission.
Ford says the new minicar was designed to cater to a new global trend for ultra-compact cars for dense urban environments. It's design features include laser-cut LED lights plus two other sets of running lamps. The Start Concept also comes with the latest connectivity technology as well as "fun to drive" vehicle dynamics.
"Our ambition with the Ford Start Concept was to design a car that goes beyond the practical realities of commuting in these mega cities," said Ford's director of design Freeman Thomas in a press release. "We wanted to design a car you would also love."
The Start Concept also features MyFord Mobile concept technology, which provides the driver with a touch-screen panel to control functions such as air conditioning and navigation as well as the ability to interface with a smart phone device.