Fiat Chrysler has reported U.S. sales of 213,187 units in March, an eight percent increase compared with sales in March 2015 (197,261 units), and the group’s best March sales in a decade.
Meanwhile north and south of the USA, Fiat Chrysler Automobiles continued its sales march, with Fiat Chrysler maintaining its position as Canada’s most popular car maker with three per cent sales lift, giving FCA its best Canadian March sales month since the turn of the century. Jeep Grand Cherokee sales soared in Canada – up 53 per cent in one month. South of the Border, down Mexico way, FCA sales also rose by three per cent, but the star turn in March was Alfa Romeo, with its best ever Mexican March, joined by Ram had its best March since 2009 and the Chrysler 300 which lifted its sales by 20 per cent month on month.
Back in the USA, Jeep, Dodge and Ram Trucks each posted year-over-year sales gains in March compared with the same month a year ago. The Jeep brand’s 15 percent increase was the largest sales gain of any FCA US brand during the month.
“Strong Jeep and Ram brand sales gave us a fast start to the important spring selling season and extended our year-over-year monthly sales gains to six full years,” said Reid Bigland, senior vice president of sales in North America. “As consumers continue to shift their buying preference toward utility vehicles and trucks, they are walking directly into the FCA wheelhouse.”
Eight Fiat Chrysler vehicles set records in the month of March, including the Jeep Compass, which posted its best March sales ever. In addition, Dodge Journey, the Ram pickup truck, Ram ProMaster Van, Ram ProMaster City, Jeep Wrangler, Jeep Cherokee and Jeep Renegade - which goes on sale in New Zealand this month – each posted their best March sales ever. On the brand side, the Jeep brand recorded its best March sales ever.
FCA US finished the month of March with an 82-day supply of inventory (644,474 units). U.S. industry sales figures for March are internally projected at an estimated 17.1 million units Seasonally Adjusted Annual Rate (SAAR).
Jeep brand sales were up 15 percent in March, the brand’s best March sales ever and its 30th consecutive month of year-over-year sales gains. The Jeep brand has set a sales record in every month dating back to November 2013.
Dodge brand sales were up 11 percent last month, the brand’s best March sales since 2014 and its fourth consecutive month of year-over-year sales gains. Sales of the Dodge Journey were up 8 percent, its best March sales ever.
Ram Truck Brand
Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, were up 11 percent in March, the brand’s best March sales since 2004. Ram pickup truck, Ram ProMaster and Ram ProMaster City each logged its best March sales ever.
Sales of the Chrysler Town & Country minivan were up 148 percent in March, the minivan’s best March sales in nine years. Chrysler 300 sales were up 21 percent, the full-size sedan’s best March sales since 2012.
FIAT brand sales, which include the Fiat 500, Fiat 500L and 500X, were down 24 percent in March, compared with the same month a year ago. The 2017 Fiat 124 Spider Elaborazione Abarth is the latest addition to the Fiat 124 Spider lineup.