Scuderia Ferrari has launched its all-new Formula 1 race car from Modena, Italy
Called the Ferrari F10, it will be driven by Fernando Alonso and Felipe Massa.
According to Ferrari, over 3 million fans flocked to the official team website to view the unveiling.
Work on the F10 began in the middle of the 2009 season, when engineers decided to halt development of the F60 to work on the 2010 contender.
Designed around an all-new double-decker rear diffuser (key in Brawn GP's 2009 success), the new car attempts to make full advantage of new regulations, incorporating a larger fuel tank to accommodate bans to mid-race refueling in the 2010 season.
Powered by a 2.4-litre V-8, the F10 is built largely from a lightweight honeycomb carbon fiber structure, weighing around 619kg, even when fueled up and with a driver on board.
Massa was scheduled to have a first run in the car at the Fiorano circuit, but was cancelled due to ice on the track.
Meanwhile, Ferrari announced that it will officially unveil the Ferrari 599 Hybrid at the Geneva Motor Show in March.
The two-seat 599 is expected to be a petrol/electric with lithium-ion batteries. A kinetic energy recovery system (KERS), developed by the company's F1 team, is expected to appear on the hybrid along with regenerative braking.
In the end, the car is expected to reduce fuel consumption by nearly 35%.