To maintain the momentum of the DS prestige model line, represented in Australia by the DS3 and DS4 with the DS5 to arrive in July, CITROËN has decided to create a styling department dedicated to this distinctive vehicle line.
The new organisation, which comes into effect on 1 June, will make an even clearer distinction between C-range vehicle styling and DS styling. The "DS line" styling department will be managed by Thierry Metroz, while Alexandre Malval will be in charge of C-range styling.
To make an even clearer distinction in styling between the C range and the DS line, CITROËN has decided to set up a new entity dedicated to the DS line within the Styling division.
Managed by Thierry Metroz, the new entity will seek to develop the unique character of the DS and to reinforce its complementarity with the main CITROËN range.
C-range styling will be managed by Alexandre Malval, former head of styling for the CITROËN DS5 and C5.
"To support the move upmarket and international expansion of CITROËN, particularly in China, it is important to make a clearer distinction in styling between the C range and the DS line, each in their respective fields," explains styling Frédéric Banzet, Managing Director of the CITROËN brand.
The new organisation comes into effect on 1 June.
Thierry Metroz, age 47, is a graduate of France's Ecole Nationale Supérieure des Arts Appliqués et des Métiers d'Art (ENSAAMA). He started his career with Renault in 1985, becoming design director for Renault in Barcelona (Spain) in 1999 and opening Renault's first design centre outside France.
In 2002, he was appointed vice-president, prospects and innovation, and in 2005, vice-president, exterior design for the Renault and Dacia brands. In 2010, he joined CITROËN as director of styling. On 1 June 2012, he takes charge of the DS line styling department.
Alexandre Malval, age 42, is a graduate of ENSAAMA and the Royal College of Art in London. After spending six years with Renault in exterior design, then with Volkswagen at the brand's European design centre, he joined CITROËN styling in 2001. Designer of the C-Airdream, concept car and CITROËN C4 coupé, then head of styling for the C5 and DS5, he became range manager for Peugeot in 2009. On 1 June 2012, he takes responsibility for CITROËN styling, C-range.