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Auto Trader repositions brand

 

Weekly magazine replaced by free regional offerings

ACP Media’s Trader Group has made changes to the weekly Auto Trader magazine.

Adrian Pickstock, General Manager of Trader Group, said, “Seven years ago, after studying international trends, we recognised the needs of our readers would change and that people would increasingly look to the internet when buying a car. So it was a natural and strategic progression for us at that time to launch autotrader.co.nz,” he said.

In recent years, autotrader.co.nz has grown significantly and is now a well established brand that has enjoyed considerable success attracting thousands of motoring enthusiasts each month.

As a result of the success of autotrader.co.nz the company has made the decision to cease publication of the weekly Auto Trader magazine.

Mr Pickstock believed that combining autotrader.co.nz with a network of selected free regional print editions would strengthen the Auto Trader brand as a multimedia offering.

“Readers can now choose how they want to access information when they are considering their next car, and advertisers will have the ability to target car buyers nationally and regionally across several media offerings.”

Mike Stock, the award winning editor of the magazine will continue to be involved with the brand as a contributor to autotrader.co.nz.

“We have terrific development plans for autotrader.co.nz in the New Year – including the launch of new state of the art multimedia platforms. We are also investigating further free regional editions of weekly Auto Trader publications across the country,” said Mr Pickstock.

The last retail edition of the Auto Trader magazine will be on sale on October 2 -- keep an eye out for this collector's edition.

 


Auto Trader New Zealand