Toyotas Australia has unveiled the 2010 Hybrid Camry at a ceremony at its Altona assembly plant
The ceremony marked the official start of full Hybrid Camry production, and was attended by Australian Prime Minister Kevin Rudd.
Sales of the model will start in February next year, with New Zealand receiving 300 units in the first year.
Senior goverment officials and Toyota Australia had been negotiating with Toyota Japan since 2007 for the rights to produce the technologically-advanced car locally.
With production volumes estimated to top 10,000 Hybrid Camrys each year, Toyota Australia sees the start of local hybrid production as a boon for the company.
“The support of Toyota Motor Corporation in Japan was a great vote of confidence in the ability of our company,” Toyota Australia President and CEO, Max Yasuda said.
“We want to build a sustainable industry that provides innovative and attractive vehicles for our customers and a technology and manufacturing base that attracts on-going investment.”
“We will have the unique advantage in our market of producing and selling a four-cylinder hybrid family car. It will enable every household across the country to have the opportunity of having a locally built hybrid in their driveway.”
Australia is the fourth country to commence production of the Hybrid Camry, after Japan, Thailand and the United States.
Production of the Hybrid Camry is expected to inject around AU$90 million into the Victorian and South Australian automotive parts industry, and will create new jobs at Toyota’s suppliers.
Although the car itself is assembled locally, the Hybrid Camry’s 140kW 2.4 litre petrol-electric hybrid drivetrain is imported from Japan, along with other hybrid-specific technology.
Official specifications have yet to be released, however the Hybrid Camry is expected to consume between 6.0 - 6.2 litres of petrol on the combined cycle and be faster and handle better than existing Camry models.
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