Aston Martin has won the title of UK's coolest brand, for the fourth time in five years
Aston Martin has topped the CoolBrands poll once again.
The poll seeks expert opinion from industry experts and consumer, "defining which brands combine desirable products with a dynamic, innovative public image".
Aston Martin was voted the top automotive brand, as well as overall top brand.
The judging process involves an assessment of some 10,000 brands, which are then whittled down to 500 'CoolBrands', from where the ultimate top 20 is compiled.
“Aston Martin's sleek, polished and sexy cars ensure the brand continues to dominate the list of the nation’s coolest brands, as judged by experts and consumers alike. Traditional favourites continue to challenge new, cutting edge brands,” said chairman of the CoolBrnads council.
The past decade has seen Aston Martin transformed from a small-scale manufacturer of specialist sports cars to a major international force in both road and racing cars.
Since the year 2000, three influencial Aston Martin models, the DB9, V8 Vantage and DBS, have been introduced. In 2009 Aston Martin launched the high-performance V12 Vantage. This was followed in 2010, with the release of the four-door Rapide.
And the future looks bright: 2011 will see the first deliveries of the fastest Aston Martin ever built, the One-77, a hand-built carbon fibre and aluminium sports car powered by a radically reworked 7.3-litre V12.
Aston Martin has also shown its commitment to innovation with the Cygnet city car concept in 2010. The Cygnet would offer customers an economical solution for urban travel in style, while being environmentally conscious.
Top 20 Cool Brands 2011
- Aston Martin
- Bang & Olufsen
- Nintendo Wii
- Dom Perignon
- BBC iPlayer
- Vivienne Westwood
- Tate Modern
- Alexander McQueen
- Jimmy Choo
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