New Zealand V8 Supercar street race in Hamilton today announced a long-term naming sponsor
The event set for 16-18 April next year will be sponsored by ITM for the next three years and will be known as the ITM400.
ITM is New Zealand’s largest group of independent trade building supply merchants,
In launching the 2010 event, the organisers released details of the new flexi-stand ticket – the ultimate General Admission ticket, revised and larger gold level grandstands and significant lowering of pricing in all silver grandstand and general admission categories.
"To secure a naming sponsor of this significance provides increased commercial credibility and to achieve this outcome in the current economic climate speaks volumes for the stature of our event and our belief that V8 Supercars can deliver a value for money, positive return on investment for sponsors," said Event Director Steve Vuleta.
"ITM have been a sponsor in the last two years. They are a strong New Zealand company with nationwide distribution, their customers are part of our key demographic mix and ITM has excellent brand and corporate values."
The organisers, pleased with a favourable date in the last week of the school holidays, said they felt it important to recognise the current economic climate in ticket pricing.
"We have reduced our pricing for general admission and silver grandstands by approximately 30 per cent," Vuleta said.
"Fans will be able to come to the event for as little as $19 for the day. We have converted four of our existing grandstands to the new flexi-ticket seating. Basically this is an enhanced General Admission ticket but with the benefit of a non-reserved grandstand seat – all for only $95 for all three event days. These seats will operate on a first-in first-served basis. And children under 15 are free for general admission. Overall we think this is excellent value for money entertainment."