Thursday, September 28, 2006
International automotive software development company, Infomedia, is the latest company to partner with Tasman Motorsport for a segmented sponsorship package strategy which offers the opportunity to take prominent branding positions for nominated events in the V8 Supercar series
Along with its world leading Microcat electronic parts cataloguing system, Infomedia
also develops a specialised service menu quoting and selling system. The Superservice
MenusT system provides busy service departments with instant access to service,
repair and accessory management tools as well as improving selling and quoting
efficiency, productivity and customer service.
The partnership between Infomedia and Tasman Motorsport was secured a little
over two months ago and will feature in full when the Superservice Menus brand
adorns the sides of the team's Holden Commodores driven by Jason Richards and
Andrew Jones for the history-making round in Bahrain on 22 - 24 November, as
well as the all-important championship deciding round at Phillip Island on 8
- 10 December.
As a global provider of aftersales products to the automotive industry, Infomedia
is utilising the Bahrain and Phillip Island rounds of the 2006 V8 Supercars
series to showcase its Superservice Menus product. The association with Tasman
Motorsport further extends Infomedia's support of Holden and its global ties
with General Motors.
Tasman Motorsport Managing Director, Kevin Murphy, said, "We are delighted
to be associated with such a professional organisation. Infomedia are innovative
leaders in their field and we look forward to a long and prosperous relationship
With an existing association with Brad Jones Racing, Infomedia are not new
to V8 circles. A partnership with Tasman Motorsport is a tangible way for Infomedia
to also highlight their business relationship with, and support for, Holden.
Infomedia General Manager, Michael Roach, strongly supports this new partnership,
saying, "We are always looking for different ways to support the Australian
automotive industry and the Tasman Motorsport partnership provided us with a
unique opportunity to support the industry while raising awareness about our
Superservice Menus product".
Mr Roach went on to say, "Infomedia value the opportunity to be involved
with the professional and dedicated Tasman Motorsport team and look forward
to following their performances in the upcoming rounds".
Richards and Jones head to the Supercheap Auto 1000 at Bathurst next weekend
for round nine of the V8 Supercar Championship Series