April 30, 2007, 9am. Holden plans to spearhead its latest foray into the highly competitive mid-size market with the new Epica’s combo of low prices and good fuel economy.
But it won’t be aided by a diesel or a wagon, neither of which is in the pipeline.
Pricing for the 2.5-litre six-cylinder 115kW car begins at $32,990. Overall ADR fuel economy is 9.3 litres per 100km.
The Korean-built Epica replaces the Vectra, a car that has in recent years failed to fire for Holden.
Although hotly contested, the medium segment has been relatively stable in recent years at around 13,000 units a year. It comprised just over 13 percent of the passenger segment last year.
Holden notes the buyer profile has also been fairly stable with about 55 percent made up of business and fleet buyers, about 30 percent private, and the rest from government agencies and rental companies.