Hyundai NZ dealers gathered at the annual dealer awards ceremony last week, and got a first glimpse at the all-new Hyundai Santa Fe and ix35 models
The awards celebrated a year of growth for Hyundai - in the latest results Hyundai’s market share for the October passenger market saw it achieve 6.69% of total passenger sales and also 8.29% YTD. Hyundai’s total market share is at 7.02% YTD for 2009, selling 4162 vehicles.
One of the big attractions of the event was the presence of the new Santa Fe model. Since its launch in June 2000, just over two million units have been sold globally and the model has gained popularity as a family wagon.
The new look Santa Fe features an R-Series diesel engine, resulting in 10% more fuel efficiency while becoming 32% more powerful.
The big winner on the night was Auckland dealer Winger Hyundai based in Greenlane, which picked up five awards, including the prestigious ‘Dealer of the Year’.
Winger dealer principal Grant Vincent said that it had certainly been a tough year for the industry but Winger had been buoyed up by having a prominent brand like Hyundai.
“To get this recognition from our peers is a great way to round out the year; our dealership has moved from strength to strength since we took Hyundai on board and it’s great having such a strong performing brand– the whole Winger team is rapt.”
Other winners included Gary Cockram Hyundai winning Sales Dealer of the Year, John Bradley Hyundai winning Parts Dealer of the Year, North Harbour Hyundai winning Service Dealer of the Year and Hammond Motors winning Parts & Service Agent of the Year.
Vincent said that, like all the other dealers, he was very excited about the imminent arrival of the new Santa Fe.
“The Santa Fe has had a lot of hype in recent months and it’s very exciting to get our first look at it here in New Zealand. Customer interest has been high so we can’t wait to get them into the showroom.”
Dealers were also treated to a sneak peek of the very first ix35 in the country. The ix35 will be available for sale early next year.
The ix35 is heralded as the new version of the popular Tucson model.
Hyundai Motors New Zealand Executive Director Philip Eustace says the new ix35 is a very exciting Europe-focused model with great design and instant consumer appeal – it can be expected to arrive here early next year.
“We expect to capitalise on the growing market demand for compact family wagons with the introduction of the new ix35. The ix35 will join the revised Santa Fe in a new-look range of SUVs, supporting the significant growth in market share we have achieved this year,” says Eustace.