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Lexus embraces the F word

 

"We need to put some fun in the brand," said one Lexus executive at this year’s Detroit Motor Show. This should do it: 300kW, V10 motor and an eight-speed gearbox.

"We need to put some fun in the brand," said one Lexus executive at this year’s Detroit Motor Show. This should do it: 300kW, V10 motor and an eight-speed gearbox.
That will be part of the spec. promised in the first of a new range of Lexus F cars, designed to be performance leaders for the brand, similar to BMW's M cars or Audi's S models. Lexus says it knows it must do more than just make luxurious cars to fully compete with the top Euro marques.

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