Kia Motors New Zealand has come out on top in the annual MTA survey of dealer attitudes towards their franchisor
The Korean distributor either topped or finished highly in several of the categories judged by the Motor Trade Association.
In the survey category Ease of Doing Business, dealers gave an almost perfect score of 4.6 out of a possible 5.0 points. Kia rated alongside Mazda and ahead of Ford, Toyota, Honda, GM and others in the Overall Satisfaction category.
“It’s very pleasing to get such positive feedback from your dealers, because it not only means they are well disposed towards our franchise and brand, they are clearly motivated, which is a key to success in sales,” says Todd McDonald, General Manager of Kia Motors New Zealand.
“It has been an especially tough year for the motor industry and for dealers in particular. At Kia Motors we have gone out of our way to remove barriers and assist dealers to do better in their business. This has resulted in a very positive attitude throughout our dealer network, which bodes very well for the future of Kia in this market.”