Kia Motors has moved ahead of Mitsubishi in the New Zealand car manufacturer’s top ten list
The arrival of the new Kia Sorento R provided Kia with a solid month of sales in October, when the Korean car maker outsold Honda as well as Mitsubishi. In year-to-date sales, Kia is now in ninth place, ahead of Mitsubishi and eyeing Nissan and Honda just ahead of it.
Kia is one of only three car companies to have increased its sales in 2009, with most others falling well short of their results last year. To date, Kia Motors is almost 10% ahead of its 2008 sales – the largest gain of any car company - and it has also increased its market share by 56%.
“Our results have been very pleasing, especially as they have been achieved against a backdrop of major upheavals in the world’s economies and an ongoing recession in New Zealand,” says Todd McDonald, General Manager of Kia Motors New Zealand Ltd.
“We have a highly motivated dealer network that has remained focused on delivering the best levels of customer service and we have backed that with price stability and the right products for the market.”
McDonald says the key to the excellent sales performance has been the introduction of exciting new models, such as the Kia Soul and Cerato sedan earlier in the year and the recently introduced Kia Sorento R crossover and Kia Cerato Koup 2-door.
These new models showcase the design-led direction that Kia Motors has embarked upon, in a bid to reposition itself as a youthful and enabling brand. Kia Motors is in the midst of renewing its entire product line-up with dramatically designed new vehicles overseen by its German-based design chief Peter Schreyer. In all, a total of 14 new Kia models will be introduced between this year and 2012.