March 11, 2007, 7am. Seventy years after the first man climbed the world’s highest volcano, Ojos del Salado in Chile, a pair of the new Jeep Wrangler Unlimited set a world record by climbing 6646 metres to the rim.
But the idea isn’t entirely new. More than 50 years ago,
Toyota tried to conquer Mt Fuji with the first Land Cruisers as a launch stunt.