Autotrader.co.nz grows 25%
Over 124,000 unique car buyers visited the autotrader.co.nz website in January 2007 compared to December 2006. Each unique buyer averaged 1.9 visits during the month and spent an average time of 7 minutes per visit. This means a total of over 285,000 hours were spent in January by serious car buyers actively looking at cars for sale and related information.
* Source Nielsen Net-Ratings Market Intelligence January 2007