Business marketing can be a very successful method of communicating a commercial message.
However, if not done correctly, it can also be a bottomless pit for your hard earned money. What you need to know is how to market your business in such a way to be sure you are getting the maximum value for the money you spend.
Too many businesses market by spending thousands of dollars on posters, billboards, TV, and radio ads without thinking about whether it will really gain the results they want, which for most are more sales. These forms of business marketing can work well but often only a small percentage of viewers are in your target market.
Worst of all it is difficult, if not impossible, to measure the results you are getting. If you can’t measure the results, how can you be sure your business marketing is making you money? A good business marketing platform removes these headaches, showing clear measurements of the value generated.
Target the right people;
To maximise your sales you need to constantly be in front of your potential customers, especially if this is what your competitors are doing.
AutoTrader.co.nz lets you target the customers who are actually looking to buy your products or services, with the fee only occurring when they find you. Say goodbye to blanket marketing where you pay to market to those who aren’t even interested in your offering.
More exposure: Autotrader.co.nz lets you get right in front of customers who are already engaged and searching for your products or services.
More leads: With more potential customers finding you, you will receive more enquiries from people wanting to purchase from you.
Measurable results: No more guessing whether the money was well spent. You stay informed about how many people see your ads and act on them.
No missed calls: With our ‘Unique Numbers’ system, we notify you not only of calls you receive, but also the ones you miss, enabling you to promptly call them back.
Targetable: No wasteful nation-wide campaigns for your local services. Set your target geography by town or by region so only the right people find you.
Low involvement: As a business owner or manager you are busy and don’t have a lot of free time. This is why Autotrader.co.nz handles everything to minimise the time commitment you need to make.
Budget flexible: You decide how much you want to spend each month gaining new customers.